It’s official! Camp Lebanon has a new logo! The new look arrives at a time when Camp’s “new” staff team and Board is dreaming of new ideas to continue to reach new people with the Good NEWs of Christ.
True to Camp Lebanon And Its Mission
The look is fresh but the mission is absolutely the same! Camp Lebanon is “A Meeting Place With God” dedicated to “helping the Church do the work of Christ.” Take a peak at the new logo and continue reading to learn more about its meaning.
1. Same core elements.
You’ll notice the logo has retained key elements of the previous logo created by David Abeler in 2006. The iconic Lodge A-Frame building is prominent, surrounded by trees with a swoosh of lake waves at the bottom. It was important to us to maintain the elements of the previous logo because of 1) familiarity and 2) our commitment to the same mission dating back to 1947.
2. Richer color.
The colors in this logo are full of life! The trees are a summer green, the lake is a vibrant blue, and the brown is refreshed like a new coat of stain. Summer is still the highlight season of the year and this logo features those colors. This is also a symbol of the “Funnest Fun!”
3. Centrality of the Cross.
You can’t look at this logo and not see the cross. In a world deceived by and lost in sin, Camp Lebanon’s message is unashamedly Jesus and uncompromisingly Biblical. “For I am not ashamed of the Gospel, because it is the power of God that brings salvation to everyone who believes…” – Romans 1:16
4. The Bible.
Did you see the Bible shape in the logo? It surrounds our name (Camp Lebanon), our mission (A Meeting Place with God), and our establishment date (Est. 1947). This is intentional because we are a Bible Camp and the authority of God’s Word surrounds everything we are, say, and do.
5. The lake is more prominent.
We polled many Camp friends and asked them “what is the first thing that comes to mind when you think of Camp Lebanon?” A common answer was “The Lake.” It’s certainly true that the spring-fed, fish-filled Cedar Lake is a highlight of Camp as guests young and old enjoy swimming, boating, fishing, and relaxing by the lake. Now the lake plays an even more prominent role in the logo.
6. The tree family.
Did you know the four trees in the logo represent a family? Well, it’s true! It was true in the previous logo, too. It’s by design that the trees are different sizes, different colors, and not alone. Not only do they represent our heart for serving families (dad, mom, kids), but it is also true of the Body of Christ being made up of all kinds of people!
7. Road to heaven.
Remember the fun Camp song that goes, “Well….there’s….just one way to God and it’s Jesus (yeehaw). One way, express way of the Son…”? Howie Schomer, upon seeing the logo for this first time at the recent Annual Meeting, was quick to point out how the A-Frame building looks like a road leading to heaven. He’s definitely right that it does! While not by design, we like the added meaning of the way to heaven with the cross at the entrance. Jesus has made a way!
8. Fresh, crisp look.
Lastly, this logo gives us a fresh, updated look. The logo is clean and sharp, and its many variations can be used in different places. It will also accomplish the purpose of giving us a more unified brand identity.
9. Circle outline.
The circle outline represents eternity and the hope eternal stored up for us in heaven that will never end!
We hope you love the new logo!
It’ll take us some time to change over letterhead inventory and update the website, social channels, posters, and brochures, but we’re thrilled with the new logo and can’t wait to have it everywhere. Even more, we’re excited to see you back at Camp again soon. Thanks for reading about the new logo!